The Season of Love

Feburary has long been celebrated as the month of romance since Valentine's Day falls in Feburary. But why has 14th Feburary come to be celebrated the way it is. There are many legends regarding this. As per one such legend, this festival has originated from the ancient Roman festival of Lupercalis/Lupercalia, a fertility celebration that used to observed annually on February 15. But the rise of Christianity in Europe saw many pagan holidays being renamed for and dedicated to the early Christian martyrs. Lupercalia was no exception. In 496 AD, Pope Gelasius turned Lupercalia into a Christian feast day and set its observance a day earlier, on February 14. He proclaimed February 14 to be the feast day in honor of Saint Valentine, a Roman martyr who lived in the 3rd century. It is this St. Valentine whom the modern Valentine's Day honors.

The Great Indian Consumer @ the Big Bazaar, Dehradun

Doonites are enjoying the ‘Sabse Saste Paanch Din’ offer running from 25th January 2012 till 29th January 2012 at the newly opened hyper market, Big Baazar. Mega discounts and super savings offers are being offered on everything from clothes, shoes, bed linen, suitcases, kitchen appliances to daily need items like oil, tea, biscuits and cosmetics.

Big Bazaar opened in Dehradun barely a month ago. The group had announced in July last year its target to set up 25-30 new Big Bazaar outlets by June 2012 in the smaller cities of India. If the frenzy at Big Bazaar’s event, ‘Sabse Saste Paanch Din’ is anything to go by, Big Baazaar has already begun to impact Doonites and the way they shop!

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