To offer occasional pity to the beggars we see on the road when we ourselves are travelling in air-conditioned vehicles, to often crib about the menace of improper garbage disposal system somewhere, in some part of the city, to seldom lament about our changing environment and to ALWAYS hold the government accountable for all problems- and never allow the people to share the blame with the authorities. This is the mindset we have pledged to combat. This is the jaundiced outlook we have set out to negate, and the "WE" being referred to are Maddians, youngsters, who are either at school, or newly turned adults and freshers at college.